I've spent over a decade working directly with and for founders - across startups and scaleups. I know the pressures, the decisions and the moments where things start to pull apart.
I'm creative and commercial in the same breath. I don't just help you work out what to say - I help you work out what you're actually trying to achieve, then build everything around that.
This combination of inside experience, creative thinking and commercial focus is what I bring to every founder I work with.
.png)
You're about to fundraise, launch a new product, or take the business in a new direction.
You've reached a critical inflection point and it's time to get clear on what you're building toward, how you're presenting yourself, and what needs to be in place to move forward successfully.

For founders who need to get the foundations right.
We go back to first principles - who you're for, what makes you different, and how to say it in a way that makes the right woman feel instantly seen.
The output is a strategic document you can use to guide your decisions.
Strategic Advice support for founders who want a trusted partner as they grow.
Ongoing support from someone who knows your business, knows the space, challenges your thinking, and helps you make the right calls. This can be from a few phone calls a month up to a Fractional CMO with dedicated days.
We get the foundations right, then I stay close for three months while you bring it to life.
We leverage the strategy, working together to keep the business on track to deliver your goals.

"You have simply hit the nail on the head. You have taken something that could so easily have stayed complicated and got it down to messaging and positioning that is clear, beautifully written and genuinely actionable. "
Verity, Founder @ Hysteron
If you're building something in women's health and want to talk through where you are, drop me a message.
No obligation, just a conversation.